Conveyors with Hops

Stakeholder Engagement & Materiality

Stakeholder Engagement & Materiality

We engage our stakeholders frequently over the course of the year to advance our sustainability strategy and monitor industry trends and emerging issues. Our stakeholders include our growers and suppliers, local municipalities and law enforcement, industry groups, and nonprofit partners, such as the Responsible Retailing Forum, The Nature Conservancy and United Way.

We also engage with other companies to further our collective goals and overcome our shared challenges. Many of the challenges we face, such as preventing drunk driving and underage access to alcohol and conserving water resources are ones we cannot solve alone. Engaging our stakeholders is the key to achieving our 2020 sustainability goals and making a positive and meaningful impact on our business and society.

We have performed periodic materiality assessments since 2011. Our most recent assessment was conducted in 2014, in advance of setting our 2020 sustainability goals. The assessment process began with identifying the economic, environmental and social issues faced by MillerCoors. We then referenced information from our parent companies, advocacy groups, industry groups, nonprofits and a benchmark of our peers. We also conducted a survey of employees and engaged key external stakeholders to gather feedback on their views of our sustainability priorities.

We update our materiality assessment every few years based on the regular discussions we have with our stakeholders. Our trusted relationships and enhanced collaboration with stakeholders allow us to be deeply embedded in the issues that impact our communities and be keenly aware of emerging trends that may affect our business.

During our most recent materiality assessment update, we filtered issues by considering the following questions:

  • Does the issue have an actual or potential impact on our employees, suppliers, customers or communities?
  • How does an issue align with our business strategy?
  • How does an issue align with the business strategy and the goals of our parent companies?
  • Does the issue affect our operations, brand or reputation?
  • Could the issue affect our societal license to operate?
  • Could the issue impact regulations that govern our industry?
  • Does the issue have an impact on our ability to attract or retain talent?

The final result showed a need to add new issues to our materiality map, including carbon footprint, agricultural supply chain and responsible sourcing to fully address issues throughout our entire value chain. Thanks to the vision, leadership and passion of our people, we’ve seen increased importance around landfill-free operations and developing strategic partnerships to support water stewardship across our supply chain.

We plan to revisit materiality in 2017, midway through our goal period, to evaluate whether any adjustments are needed.