Underage Drinking Prevention
Underage Access Prevention
Underage drinking is declining nationally, down 40 percent since 2002. While we are encouraged by this reduction, we remain committed to our position on underage drinking: 21 MEANS 21®. We continue to work with law enforcement, retailers, distributors, universities, community groups and industry associations to help prevent underage access to alcohol.
 National Survey on Drug Use and Health, SAMHSA, Center for Behavioral Health Statistics and Quality, 2014 and 2015
While the primary source of alcohol for underage consumers is people they know, research shows 15 to 30 percent of underage consumers purchase alcohol directly from retailers. Respect 21 helps retailers focus on verifying the legal drinking age when selling or serving alcohol. Since the program began in 2005, we have supported Respect 21 programs in 64 cities with 2,537 retailer participants.
 Report on Respect 21® Responsible Retailing Program, Responsible Retailing Forum, March 2015
Partnership behind Respect 21®
Learn more about the collective efforts among employees, distributors, retailers and the Responsible Retailing Forum that help make the Respect 21® program effective.
Parents and Underage Drinking
Parents are the single most important influence on children’s decision to drink, yet many parents do not fully understand the extent of their influence. This is why we have put together the Let’s Keep Talking: A Resource for Parents to Talk With Their Teens About Not Drinking e-book. We are committed to being a leader in preventing youth access to alcohol.
Great Plays Grant Program
The Great Plays Grant Program is administered by the International Town & Gown Association (ITGA), a 501(c)3 organization that is the premiere resource for addressing opportunities, challenges, and emerging issues between host communities and institutions of higher education. The ITGA is a network of experienced professionals engaged in leading practices, producing effective solutions and gaining long-term results. The ITGA serves as an independent consultant for the review of the grant applications and helps to ensure evaluation metrics are robust and attainable.
Applications are now being accepted.*
To apply, follow these steps:
1. Click here to download the application to review and prepare appropriate responses. You may also find it helpful to download our application guidelines and our possible methods for evaluation.
2. Once you have built answers to the questions, you may officially apply by visiting our application form online, which is accessible via this link.
When ready to apply via the link, please be prepared to enter the password given to you by MillerCoors and the ITGA. To complete your progress report, please follow these steps:
*Only affiliated universities are eligible to apply.
For any questions, please contact Susan Stafford, ITGA Treasurer, at email@example.com.
TIPS Training for Servers
MillerCoors continues to support Training for Intervention ProcedureS (TIPS®), which trains bartenders and servers on how drinking can affect behavior, helping prevent underage access and alcohol abuse.
MillerCoors distributors hosted 12 workshops resulting in 87 new TIPS trainers in 2016. In 2016, there were a total of 31 certified TIPS Trainers that were employed by MillerCoors or a MillerCoors distributor. In all, they trained 827 participants in 2016. Over the last 32 years, MillerCoors has helped train 56,789 servers across the country.
We Don't Serve Teens
Most teens who drink get alcohol from “social sources,” such as at parties, from older friends or from their parents’ cabinets. Teen drinking is linked to injury and risky behavior. We can reduce teen drinking by stopping teens’ easy access to alcohol. Help us achieve this goal by visiting the Federal Trade Commission's We Don't Serve Teens campaign page.