Coors Light Train

Drunk Driving Prevention

Drunk Driving Prevention

MillerCoors works with law enforcement, community organizations, government agencies, and our distributors and retailers to educate the public and develop initiatives to help prevent drunk driving. Our Free Rides programs have given 6.7 million people the tools they need to make safe, responsible choices. During a Free Rides program, MillerCoors sponsors local mass transit that provides bus, rail or train rides at no cost to riders. The program is typically conducted on high-traffic-volume occasions for beer drinkers like New Year’s Eve, or a major promotion, festival or sporting event. Most recently, Blue Moon has partnered with TARC in Louisville for the Kentucky Derby to provide safe, free rides home for those celebrating.

Blue Moon Kentucky Derby
Refresh Responsibly Refresh Responsibly

Pledge to be Responsible

I pledge to always take a cab, bus or train, or to have or be a designated driver, because with great beer comes great responsibility.

Thank you for your pledge to plan ahead. Please spread the word. Together we can work to prevent drunk driving and help keep our communities safe.

Play Ball!

Let’s make sure everyone gets to home base safely this year! Miller Lite and Coors Light will continue to partner with the Milwaukee Brewers, Detroit Tigers, Kansas City Royals, Seattle Mariners, Arizona Diamondbacks, Colorado Rockies, Atlanta Braves and Chicago baseball fans to  make sure they get home safely from the games. All baseball fans are encouraged to have their driver sign up at the ball park to be a designated driver. Working with TEAM Coalition and the Responsibility Has Its Rewards program, all legal-age designated drivers will have a chance to win. On select game series, Coors Light and Uber will be partnering to give baseball fans the chance to win rides with Uber.

This brings us one step closer to our 2025 goal to “Implement impactful programs to prevent underage drinking and drunk driving in every market where we sell beer.

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“Hundreds of thousands of fans have pledged to be responsible at sporting events, concerts and other exhibitions thanks to MillerCoors and its brands’ commitment to responsibility.”   - Jill Pepper, Executive Director, TEAM Coalition

Designated Driver Programs

Together with professional sports leagues and event venues, MillerCoors promotes designated driver programs and encourages fans to enjoy the game responsibly. We partner with TEAM Coalition, an alliance  working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities, for our DD programs. TEAM Coalition trains and certifies activation employees to promote the success of the programs. In 2018, MillerCoors sponsored 1,670 sports and entertainment employees to become TEAM certified. 

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway for the three days of Indy 500 celebrations on May 24, 25 and 26, 2019. Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at the track. 

Designated Driver Programs