Enjoying One of Life's Simple Pleasures
At MillerCoors, we are all about people making great memories and getting the most out of every moment, whether that's supporting your team or relaxing with friends and family. We want to be part of responsible refreshment moments, because we believe that we're successful when our products are enjoyed the right way. Thanks to our growing selection of low- and no-alcohol beverages, we've been giving consumers more refreshing, accessible choices while making it easier to find out what's in every bottle, can and glass. As we work toward Our Beer Print 2025 targets, we aim to provide better and easier ways for our consumers to enjoy our products responsibly.
2025 Goal: Prevention of Underage Drinking and Drunk Driving in all of our markets
We support a range of initiatives in many of our markets to enable our consumers to Celebrate Responsibly®. We focus on three signature programs: Rideshare App Partnerships, Designated Driver Programs and Free Rides Programs. We want to make sure that beer drinkers have a range of options to get home safely so that they never drive drunk. To learn more about these programs, please visit our Drunk Driving Prevention page.
Mindful Drinking and Moderation
As part of our strategy, we're stepping further into the low- and no-alcohol category. By 2025, we aim to provide exceptional quality low- and no-alcohol choices in 100% of the countries where we have large brewing or significant selling operations. By providing more beverage options that are 3.5% ABV or lower, our brands can play a role in encouraging moderation.
According to Nielsen data, one-third of beer drinkers have reduced their consumption and one-quarter are looking for alcohol choices that are compatible with wellness. With an eye on wellness and moderate consumption trends, our innovation team is looking to support consumers’ desire for more moderate choices through expanding offerings of established brands and introducing different products to new markets. We’re especially excited about expanding our portfolio beyond beer to add more low- and no-alcohol products that support increasingly health-conscious consumers.
Pledge to be Responsible
I pledge to always use a ride share, take a cab, bus or train, or have or be a designated driver, because I always Celebrate Responsibly.
Thank you for your pledge to plan ahead. Please spread the word. Together we can work to prevent drunk driving and help keep our communities safe.