Today, MillerCoors announced it used 15 billion fewer gallons of water across its value chain in 2016. The reduction can be attributed to changes in farming techniques that include innovative tools and irrigation initiatives that use less water while still producing high-quality barley, along...

Since 2014, Coors Banquet drinkers throughout the West have raised more than $750,000 in support of wildland firefighters and their families by simply enjoying the Banquet Beer. This summer, Coors Banquet is once again inviting people to join in supporting the wildland firefighters who risk...

EUGENE, Ore. Hop Valley Brewing Co. has released Reveal, a pale ale brewed in collaboration with ambassadors from the LGBTQ communities in Oregon, Washington and California. Available on tap and in 12-ounce bottles throughout those states, a portion of proceeds from the sale of Reveal support...

Put on your choker, bust out your portable CD player and dust off the pager because Zima’s back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.

In 1994, Zima gave people “zomething” different by offering a first-...

As part of its nationwide EveryOneCan program, Coors Light will donate five cents to Keep Texas Beautiful for every Silver Bullet served in participating Texas bars through August 31, 2017. The donation, potentially as much as $100,000, commemorates the organization’s 50^th anniversary...

Since pioneering the recyclable aluminum can, Coors Brewing has been a leader in sustainable brewing practices. This summer, the World’s Most Refreshing Beer is continuing its rich tradition in sustainability by introducing EveryOneCan, a summer-long program that underscores the commitment we...

04.17.14 Coors Light and No Barriers USA Partner to Help People Climb On

Coors Light has partnered with No Barriers USA, a nonprofit organization that shares the brand’s belief that challenges are opportunities and helps people conquer personal mountains. The...

For the first time, Coors Light is offering fans free and safe rides during the second round of the college basketball post-season tournament in Buffalo. In partnership with the Niagara Frontier Transportation Authority (NFTA) and Certo Brothers Distributing, Coors Light Free Rides^®...