Steel Reserve Alloy Series Peaks Drinker's Curiosity with Expanded Offerings
02.12.15 Steel Reserve Alloy Series Peaks Drinker's Curiosity with Expanded Offerings
MillerCoors announced today the nationwide launch of Steel Reserve Alloy Series Margarita and Hard Pineapple.
Joining BLK Berry and Spiked Punch, both offerings deliver on what fans seek out from Steel Reserve Alloy Series – bold and daring flavors that elevate the flavored malt beverage (FMB) category. At 8 percent alcohol by volume (ABV), Margarita and Hard Pineapple strike the perfect balance of fruit flavors, consistent with the other flavors offered in the series.
"The Steel Reserve Alloy Series addresses a growing demand from drinkers seeking to ‘mix it up’ with their beverage choices while staying cost-conscious,” said Jenna Shklyar, Steel Reserve brand manager. “Just like BLK Berry and Spiked Punch, Margarita and Hard Pineapple expand the taste experience beyond what is traditionally found in stores from other FMBs. These two make for a perfect fit within the overall portfolio.”
Steel Reserve Alloy Series Margarita not only unleashes a rush of flavor right away, but fans will notice the jade green appearance and aroma reminiscent of fresh-squeezed lime that commands bold decisions for the night ahead. Steel Reserve Alloy Series Hard Pineapple encompasses a tropical, ripe pineapple flavor and the slight carbonation immediately awakens the senses without being overbearing.
The packaging used for Steel Reserve Alloy Series utilizes the familiar “211” and shield iconography, but also adds a colorful twist that cannot be missed on shelves in convenience stores and retail outlets across the country.
Marketing support for the Steel Reserve Alloy Series will consist of out-of-home advertising and media relations to inform fans that ‘Curious is Calling.’
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.