EUGENE, Ore. Hop Valley Brewing Co. has released Reveal, a pale ale brewed in collaboration with ambassadors from the LGBTQ communities in Oregon, Washington and California. Available on tap and in 12-ounce bottles throughout those states, a portion of proceeds from the sale of Reveal support local and regional LGBTQ nonprofit organizations.
“When we realized no brewery had created a beer like Reveal before, we knew we had to,” said Jonas Kungys, Hop Valley co-owner. “Beer brings people together and we want everyone to celebrate community and unity and putting love first.”
A portion of proceeds from the sale of Reveal beer and Reveal clothing will support LGBTQ-related nonprofits, including Pride Foundation in Oregon and Washington and the Queens of the Castro organization in San Francisco. A running tally of funds raised will be posted on Hop Valley’s Reveal website and will consist of a portion of proceeds from every case, keg and sale of Reveal clothing.
“We’re thrilled to see a brewery like Hop Valley step up and support the LGBTQ community in such a fun and prominent way,” said Katelen Kellogg, communications and outreach manager for Pride Foundation. “This is going to be a great approach for raising much-needed funds and Hop Valley’s efforts are going to help a lot of people.”
The collaboration team included prominent bar owners, industry veterans and local community leaders from Seattle, Washington; Portland and Eugene, Oregon; and San Francisco, California. The team worked with Hop Valley’s brewers and marketing staff to create a recipe, a name and a packaging look for Reveal. In late May, the team gathered at Hop Valley’s commercial brewery in Eugene to put the finishing touches on the first batch.
For further behind-the-scenes details, updates and a list of Reveal-related events, visit: www.hopvalleybrewing.com/reveal.
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About Hop Valley Brewing Co.:
Founded in 2009, Hop Valley Brewing Co. employs more than 150 people and brews a dozen flagship Northwest beers along with seasonal offerings. The Oregon-based company operates a brewery and restaurant in the Gateway District of Springfield and a pub and production brewery in Eugene’s historic Whiteaker Neighborhood. Hop Valley products are available in Oregon, Washington, Idaho, California, Nevada, Arizona and Colorado.