03.02.17 Henry's Hard Sparkling helps you make the light choice
Low-Carb and under 95-calorie spiked sparkling water line now available nationwide
Sparkling water just got a little more exciting with the launch of Henry’s Hard Sparkling, a new line of light and refreshing spiked sparkling waters. Created for those who are looking to make a lighter choice, these low-carb, under 95-calorie beverages are available nationwide.
At 4.2 percent alcohol by volume, Henry’s Hard Sparkling has a crystal-clear appearance, a sparkling effervescence and is available in two lightly fruit-flavored options:
- Hard Sparkling Lemon Lime: At 93 calories and 2.9 grams of carbohydrates, a pleasant citrus aroma is highlighted by notes of lime and lemon zest, resulting in a tart and slightly sweet flavor.
- Hard Sparkling Passion Fruit: At 92 calories and 2.6 grams of carbohydrates, hints of passion fruit and an aroma highlighted by berry notes result in a pleasing touch of tartness.
As the popularity of sparkling water has grown, Henry’s Hard Sparkling joins together this beloved drink style with a kick of alcohol, giving people the best of both worlds as they maintain a balanced lifestyle.
“Henry’s Hard Sparkling is perfect for those looking to treat themselves, lightly,” said Josh Wexelbaum, MillerCoors marketing director for Henry’s Hard Sparkling. “Whether it’s following a group spin-class or during a post-softball game toast with friends, Henry’s Hard Sparkling offers everyone the option for a lighter celebration.”
Henry’s Hard Sparkling is the most recent offering from the Henry’s family, which launched Henry’s Hard Soda, the No. 1 hard soda brand, in 2016.
“We’re excited for Henry’s Hard Sparkling to join the Henry’s family so fans can have even more options to ‘Live Hard-ish’,” said Wexelbaum.
MillerCoors will support Henry’s Hard Sparkling with a robust national marketing campaign, including advertising on high-profile partners such as TBS, Food Network, Bravo, USA, EPSN and Comedy Central, a digital presence on Men’s Health and Women’s Health, traditional print media support and public relations.
Fans can share how they enjoy a balanced life with Henry’s Hard Sparkling by following @HenrysHardSparkling on Facebook and Instagram and using the hashtag #LiveHardish.
Henry’s Hard Sparkling is available at most grocery and liquor stores in 6-pack 12-ounce bottles. For specific retail locations, visit the product locator at HenrysHardSparkling.com/locator.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.