For the first time, Coors Light is offering fans free and safe rides during the second round of the college basketball post-season tournament in Buffalo. In partnership with the Niagara Frontier Transportation Authority (NFTA) and Certo Brothers Distributing, Coors Light Free Rides® will be available on Metro Rail all day on Saturday, March 18.
“Coors Light has enjoyed a long-standing relationship with sporting events in the Buffalo community, and we’re excited to expand that partnership into college basketball,” said Diane Wagner, MillerCoors alcohol responsibility manager. “Providing Free Rides during one of the most exciting events of the college basketball season holds true to our continued commitment to Buffalo and drunk-driving prevention.”
Basketball fans can access free rides to and from the KeyBank Center, beginning at 7:35 a.m. on March 18 until 12:30 a.m. on March 19. Games are scheduled to tip off at 12:10 p.m. E.T.
“Public transportation is more than just a convenient way to travel, it’s a way for everyone to stay safe during sporting events and local festivities,” said Kimberley A. Minkel, NFTA Executive Director. “We encourage everyone to take advantage of the Coors Light Free Rides program and let Metro be your designated driver for the opening weekend of the college basketball tournament.”
Since its inception in 1987, MillerCoors has provided more than 5.8 million Free Rides to people nationwide. Free Rides is an important part of MillerCoors overall commitment to helping prevent drunk driving.
“Buffalo is a vibrant community made up of great people and events. We’re proud to be a part of this important partnership with Coors Light and NFTA to keep our city safe,” said Dennis Hartman, Chief Operating Officer at Certo Brothers Distributing.”
Fans can get detailed route and schedule information by calling 1-800-FREE-RIDES or visiting www.CoorsLightFreeRides.com
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley