1991
Coors finally becomes available in all 50 states. During the 1990s, Coors becomes the nation’s third-largest brewer and enjoys the fastest volume growth rate in the industry.
1994
Red Dog and Ice House from the Plank Road Brewery are introduced nationally.
1995
Coors launches Blue Moon Belgian White, a refreshing Belgian-style wheat ale.
1999
Miller becomes the first brewer to adopt the 70 percent advertising standard, meaning the company will only advertise in media for which 70 percent of the audience is 21 and older. The broader beer industry adopts the standard four years later. In 2011, the standard is changed to 71.6 percent based on census data.
2002
South African Breweries buys Miller Brewing Company to create SABMiller plc. It is the second largest brewer in the world, with volume of more than 130 million barrels, brewing interests and distribution agreements in 75 countries and hundreds of brands. This same year, Coors buys most of the assets of Bass Breweries in the United Kingdom, becoming one of the world’s top 10 breweries.