1982
High Life’s “Miller Time” ad campaign becomes “Welcome to Miller Time.”
1984
Miller rolls out Milwaukee’s Best nationally.
1986
Miller launches Miller Genuine Draft, the original cold-filtered packaged draft beer.
1988
Miller buys the Jacob Leinenkugel Brewing Company, enabling the family brewery out of Chippewa Falls, Wis., to grow and expand. Leinie’s continues to operate as a wholly owned subsidiary.
1989
Coors introduces the Keystone franchise, including Keystone and Keystone Light, to great consumer response.