1975
Miller launches Miller Lite, the first nationally distributed low-calorie beer, and creates a sensation. Booming sales of Miller Lite vault Miller from the nation’s fourth-largest brewer to second in just two years. A famous Miller Lite ad campaign begins with TV commercial "...everything you wanted in a beer. And less."
1975
Coors beer is achieving the height of its cult status. Limited distribution leaves East Coast consumers clamoring for Coors - and some fans, including U.S. President Gerald Ford, return from western trips with cases of Coors.
1978
Coors introduces the Coors Light brand, dubbed the “Silver Bullet.”
1981
George Killian’s Irish Red, which was first brewed by George Lett in Enniscorthy, Ireland in 1864, is introduced in the U.S., becoming one of the first red lagers available in the states.