1941-1945
World War II creates shortages of beer-making materials. Coors and Miller once again rely on ingenuity, judicious use of brewing resources, and careful financial management to survive.
1949/1955
Miller and Coors each top one million barrels of production annually.
1959
Coors introduces the country’s first all-aluminum, two-piece beverage can. The company also launches an American recycling revolution by offering a penny for every can returned to the brewery.
1970
Philip Morris Companies Inc. buys Miller Brewing Company.