1893
Coors beer, made exclusively from Colorado barley, wins a national brewing competition at the Chicago World’s Fair.
1903
The brand name Miller High Life is first used, with the beer packaged in clear bottles.
1904
Mechanical filling, labeling and capping is in full production at Miller. We originally packaged our beer in wooden kegs made by local coopers—the standard in those times. Bottled beer meant more choices for customers and better sales for our company. Bottling also boosted our reputation, since customers could now see our brand emblazoned on the label of every bottle.
1906
Adolph Coors starts a relief fund for victims of the San Francisco earthquake.