Coors introduces the first two-piece aluminum beverage can. Today, we co-operate the nation’s largest aluminum can manufacturing plant in Golden, Colo.
Coors launches a recycling revolution by offering a penny for every can returned to the brewer. As a result, recycling programs are now instituted nationwide.
Engineers at Coors discovered and introduced the Coors sterile fill and filtering processes. At the same time, Coors developed controlled temperature marketing (refrigerated marketing).
Coors introduces its own machinery to produce and assemble six-pack cartons at the plant.