Every single thing we do in the brewing process has one objective: We want to produce the highest-quality beer in the world every day.

In our quality-control labs, we constantly test every step of our processes, from raw ingredients to our final product. Chemical analysis lets us precisely monitor water purity, the starch content of our grain, hop bitterness, yeast quality, attenuation (alcohol conversion) and many other exacting details. We precisely control temperatures in all stages of the brewing process for consistent results.

Highly trained MillerCoors people monitor quality with this chemical analysis and also through good old-fashioned tasting at various points in the process. We have some 200 trained taste-testers to sample flavor, aroma, color and consistency each day. (Now, that's what we call a "perk.")