MillerCoors Statement on Sparks Reformulation

While the formulation, labeling, marketing and selling of Sparks was approved by federal regulatory authorities numerous times, the company decided to reformulate the product based on concerns expressed by the attorneys general.

We are always willing to listen to societal partners and consider changes to our business to reinforce our commitment to alcohol responsibility. These changes will allow us to continue to market and sell Sparks to legal drinking age consumers.

While we have listened closely to the AGs and respect their position, we strongly disagree with their inaccurate allegations about the marketing and sale of Sparks. The Sparks brand has been responsibly marketed only to legal drinking age consumers as have all of our products.

It is also important to note the agreement with the attorneys general contained no finding that MillerCoors engaged in unlawful behavior or marketed its Sparks brand to people below the legal drinking age.