MillerCoors, Crescent Crown and Zingo Nola
Zingo Nola, MillerCoors and Crescent Crown Distributing Partner to Prevent Drunk Driving
Sponsorship Highlights “You Hold the Key Never Drive Drunk” Campaign
NEW ORLEANS, LA (June 30, 2009) Zingo Nola Designated Drivers, (www.ZingoNola.com) MillerCoors and Crescent Crown Distributing want to encourage New Orleans residents and visitors to plan ahead and never drive drunk. Through a new partnership that reinforces the importance of planning ahead for a safe ride, the goal of the partnership is to keep the roads safer for everyone.
“Through the ‘You hold the Key Never Drive Drunk’ program, we educate consumers about the importance of planning ahead by arranging for a safe ride home.” Gene Giron, MillerCoors Alcohol Responsibility manager, said. “Our partnership with Zingo Nola and Crescent Crown will provide New Orleans residents and visitors with a unique service for those times when a designated driver is needed. Most importantly, we hope people will use this program to plan ahead and never drive drunk,” Giron added.
Nick Hazzard, vice president of Crescent Crown, noted that drunk driving is completely preventable. “We are proud to partner with Zingo Nola to offer a viable alternative to drunk driving,” he said.
Jack Brighenti, president of Zingo Nola, said it is never too late to plan for a designated driver or alternative ride home. “Zingo Nola offers a solution to this problem by dispatching a designated driver to your location to drive you and your car,” he said.
Brighenti said the program is easy to use. Upon a call to Zingo Nola, a designated driver is dispatched to the caller’s location. “The driver places a scooter in the car’s trunk, and, once they drop you and your car off, the driver departs on the scooter,” Brighenti said. “For the same cost as a taxi, a Zingo Nola driver will bring you, and your car, home safely,” he added.
The service is available 24 hours a day, seven days a week, by calling 1.888.ZINGODD approximately ten minutes before the service is desired.
About Zingo Nola
Zingo Nola was started by a local small business owner in 2008 as New Orleans premier designated driving service. For the same cost as a taxi you can get yourself, your friends, and your car home safely. Simply call 1.888.ZINGO.DD and a designated driver is dispatched to your location as soon as possible. The driver folds his scooter, places it in your trunk and safely drives you and your car home together! When we've reached your location we promptly leave on our scooter and go to our next ride. Zingo is open 24 hours a day and can pickup and drop off anywhere in the greater New Orleans area. Please visit www.ZingoNola.com for more details!
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
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