Coors Light Helps During the Holidays
COORS LIGHT PARTNERS WITH LOCAL ORGANIZATIONS TO BENEFIT HUNDREDS OF PHOENIX FAMILIES
Cena en el Barrio provides holiday food baskets
PHOENIX, Ariz. (Dec. 16, 2008) –Coors Light provided holiday meals to hundreds of Phoenix families in need with the help of Food City, Foundation for Parkinson’s and Neurological Research, Chicanos por la Causa and Crescent Crown Distributing.
“Coors Light is strongly committed to supporting the communities where we live and do business. Through our Cena en el Barrio efforts in Phoenix we are proud to help approximately 1,700 families,” said Joedis Avila, Multicultural Relations manager for MillerCoors. He noted that Coors Light donated $10,000 to support the drive. “This program has a direct and positive impact on the Hispanic community in Phoenix and Coors Light is proud to be a part of it,” Avila said.
"During these tough economic times, it’s especially important to do our part in helping families in need. With the help of Coors Light, and all of the community partners and volunteers, we will be able to make the holidays a little brighter for Phoenix families,"Steve Brown, Vice President Sales and Marketing of Crescent Crown Distributing, said.
Dozens of volunteers assembled food baskets containing holiday food items to feed a family of four-to-six people. In addition to volunteers, Coors Light provided bags for food distribution. Crescent Crown Distributing provided drivers and delivery vehicles and Food City donated the food items.
Cena en el Barrio is a partnership with local community based organizations in Phoenix, Denver, Los Angeles, Dallas/Ft. Worth and Houston. This year, the Cena en el Barrio program will donate an aggregate of over 8,000 food baskets to families in need.
To make a tax-deductible donation to Chicanos por la Causa, send a check or money order to 1112 E. Buckeye Road, Phoenix, Arizona 85043-4043 or Foundation for Parkinson’s and Neurological Research, 8190 W. Deer Valley Rd., Peoria, Arizona 85382.
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About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.