Coors Light Lideres Recognizes Ten Local Hispanic Leaders
Leaders Recognized at Oakland Raiders Game
Coors Light Líderes has partnered with the Alameda County Hispanic Chamber of Commerce to recognize emerging leaders in the Hispanic community. Ten individuals, selected for their leadership and their desire to make a difference in their communities, will participate in the Hispanic Business Education and Training, Inc., (HBET) Latino Leadership Symposium and were recognized on-field before the game at the Oakland Raiders Fiesta Latina at McAfee Coliseum, Sunday, September 28, 2008.
The leaders recognized include: Jose Avitia, Josias Aguiar, Hon. Abel Guillen, Hector Javier Preciado, Mark Salinas, Elisa Marquez, Marty Zielke, Bernadette Zermeño, Elsa Saenz, and Liz Morales-Contreras.
According to Joedis Avila, multicultural relations manager for MillerCoors, the ten Lideres HBET Symposium participants will receive leadership training that focuses on individual talents, challenges and core values; and how they can maximize their civic participation through action and leadership. “These leaders are from all walks of life, but they all have one thing in common: a legacy of community involvement that blends seamlessly into their professions and daily activities,” Avila said.
"As a mentor and role model to youth in our surrounding area, I believe it is important to acquire as much skill and knowledge to further develop my role as a leader,” said Jose Avitia, one of the individuals selected. “I believe that attending this Symposium will further help me in assisting the Latino community.”
Josias Aguiar, another selected leader explained: “I believe that it is important to give back to [the] community because it nourishes our families and youth.”
The symposium is a one-day workshop led by renowned Hispanic leadership instructor/consultant, Juan Lopez of Amistad and Associates. During the workshop, these Latino leaders will complete a certified leadership self-evaluation assessment and participate in roundtable discussions of personal challenges, insights on power, responsibility and accountability.
Avila said that the Symposium will provide participants with an opportunity to interact with prominent business leaders and sponsors of their training, as well as acknowledge their participation and completion of the program. He said they also will identify actions or ideas to put their leadership into motion in their workplace, business or in the community. “Mainly, we hope to provide the inspiration and the incentive to continue growing in their roles as leaders in the community and to make a difference,” Avila said.
"I would like to thank MillerCoors and the Coors Light team for their generous contribution towards the Hispanic Business Education and Training, Inc., Community Leadership Training Symposium,” said Ron Silva, President of HBET. “The Lideres Program and the HBET Symposium will help create greater access for emerging Latino community leaders to serve on policy-making tables and represent Latino businesses and community interests in Alameda County."
The Coors Light Líderes Program started in 2006 to provide leadership development and training to Latino and Latina business and community leaders throughout the United States. So far, more than 500 leaders have received the Lideres training. The Alameda County Hispanic Chamber of Commerce recognized the need to provide training and development for talented Latino business professionals to recognize within themselves and others what leadership is and how to make a difference in their communities.
For more information, please contact Hispanic Business Education and Training, Inc., at (510) 536-4477.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.