The Miller Visitor Center offers you an indoor/outdoor guided walking tour of Miller Valley, home to over 155 years of brewing history. Experience everything from Fredrick Miller’s arrival in Milwaukee to the high-speed production lines used today. Your free, one-hour tour seamlessly blends the rich history of Miller Brewing Co. with the modern technology of today’s brewing process.
Tours begin with a video depicting Frederick Miller’s historic arrival in Milwaukee to the company’s transition to modern day brewing. Get up-close views of our packaging center, shipping and distribution warehouse, brewhouse and one-of-a-kind historic Miller Caves where you will have the opportunity to meet Fredrick Miller himself! Don’t forget to stop at our Bavarian-style Miller Inn for ice-cold refreshing samples of our finest brews for those 21 and older. Soft drinks are available for guests under 21 or upon request.
Holiday Lites Tours
Join us for our annual MillerCoors Holiday Lites Tours. December 4,5,11,12,18 and 19. Free tours run every 20 minutes from 4:40 p.m. to 9 p.m.
Special Needs Tours
We are able to accommodate special needs tours. We ask that you contact us at 414-931-3552 at least 24 hours in advance so we may make arrangements for your visit.
Strollers are not permitted along the tour route nor are we able to store them in the visitor center lobby. We apologize for the inconvenience
Group Tour Reservation
Tour reservations are recommended for groups of 15 or more Monday-Friday only during regular business hours. You must provide a minimum of 24-hour advanced notice. Group tours are free of charge. For your convenience, bus parking is available in our Visitor Center parking lot. Please contact us at 414-931-3552 with your group tour reservation requests.
We apologize, but reservations are not available on Saturdays. These tickets are available on a first-come, first-served basis only.
Private Tour Reservation
Private tours for large groups are available during posted tour times Monday through Friday at no charge.
Private tours are available for any size group outside of regular business hours and after-hours for a minimal fee. Please contact us at 414-931-3552 for a private tour reservation.
Group and Private Tour Reservation Hold Fees
We do ask for a $40 refundable credit card number to hold your group or private reservation date and time. You will only be charged if you arrive after your prescheduled tour time or cancel less than 24 hrs in advance.
Concealed Carry Weapons
Weapons are not permitted on the MillerCoors campus. Oversized bags will be subject to search.