Coors Light and Coors Banquet introduce the Cold Activated Window on all secondary packages. The Cold Activated Window allows beer drinkers to see through the outside packaging so they know if the beer inside is cold.

Miller Lite introduces the Vortex Bottle. Unlike anything you've seen before, the spiral on the inside of the MIller Lite Vortex Bottle features specially designed grooves that allow our great pilsner taste to flow right out.

Miller Lite and Coors Light introduce Home Draft. The 5.7 liter draft beer unit with a CO2 regulation system enables you to enjoy the great taste of Miller Lite and the cold refreshment of Coors Light draft beer in your fridge. It stays fresh for 30 days once tapped, doesn’t foam and fits easily in your refrigerator.

Blue Moon introduces the Brewmaster Can. Now the artfully crafted taste of Blue Moon can be enjoyed where only cans can go.

Leinenkugel’s introduces the Summer Shandy Can. Summer Shandy is already a great summer tradition.

Coors Light and Coors Banquet introduce the Cold Activated Can on all 12-ounce cans.

Miller Lite introduces the Miller Lite Aluminum Pint. With a wide mouth opening and resealable screw cap.

Blue Moon ends the year with a bang, celebrating the rare New Year’s Eve blue moon by introducing a limited-edition Grand Cru.

Coors Light introduces Cold Activated 24-ounce cans.

Coors Light launches the industry’s first vented wide-mouth can. The built-in vent and a new 8-percent wider opening combine to produce a smoother pour and reduce the vacuum, or “glugging,” effect.

Coors Light introduces the Cold Activated Bottle, which features thermochromatic ink that turns the mountains blue when Coors Light has been chilled to the perfect temperature for ice-cold refreshment.

Miller introduces Miller Chill, the first light beer brewed with a hint of lime and a pinch of salt, a fusion of great beer traditions of two cultures-great light beer from America and the chelada style from Mexico.

Coors announces the national availability of the sleek 8-ounce can, making Coors Light the first beer available in an 8-ounce serving. Not only does the smaller can cool down faster in the refrigerator or ice chest, it also eliminates the problem of warm beer at the bottom of a larger can. The can also features a new wide-mouth opening that makes it easy to drink.

Coors creates and sells a limited-edition 16-ounce keg-shaped can that uses unique can-shaping technology.

Coors is the first brewer to introduce the wide-mouth can nationally. The wide-mouth can is 38 percent wider than other cans and offers consumers the smooth drinkability and refreshment similar to a glass of draft beer.

Coors introduces the first “malternative” beverage - Zima - to the marketplace.

Miller introduces Icehouse, the first American-brewed ice beer.

Miller introduces the original cold-filtered packaged draft beer, Miller Genuine Draft.

Miller brews and tests beer using the Lite Beer from Miller name. In 1975, Lite Beer from Miller is introduced nationally, launching the beer industry’s low-calorie segment.

Coors invents a new automated can-body maker.

Coors introduces the first two-piece aluminum beverage can. Today, we co-operate the nation’s largest aluminum can manufacturing plant in Golden, Colo.

Coors launches a recycling revolution by offering a penny for every can returned to the brewer. As a result, recycling programs are now instituted nationwide.

Engineers at Coors discovered and introduced the Coors sterile fill and filtering processes. At the same time, Coors developed controlled temperature marketing (refrigerated marketing).

Coors introduces its own machinery to produce and assemble six-pack cartons at the plant.

Miller bottles and cans are first sold in six-packs.

Miller and Coors first start producing beer in cans.

Miller Malt Extract is introduced as a product during Prohibition.

Mechanical filling, labeling and capping is in full production at Miller  Brewing Company. Beer was originally packaged in wooden kegs made by local coopers-the standard in those times. Bottled beer meant more choices for customers and better sales for our company. Bottling also boosted Miller's reputation, since customers could now see their brand emblazoned on the label of every bottle.

Mechanical refrigeration begins at Miller  Brewing Company. Miller originally fermented and matured our beer in caves-chilled by ice blocks from frozen lakes-deep in the limestone hills near their Milwaukee brew house. Mechanical refrigeration meant that beer could now be fermented and matured above ground, giving Miller better brewing control and year-round production.

Coors constructs an artificial ice manufacturing plant that includes a 250 horsepower Corliss engine - the beginning of mechanical refrigeration at the brewery.

Miller pasteurizes beer for the first time using tubs of hot water, becoming one of the first breweries in the world to use the new technology developed by Louis Pasteur in France in the late 1860s.

Coors patents a corking machine and bottle washer. The machine closes the bottle with a cork covered in foil and wire, much like the champagne bottles of today.