Hispanic NFL Fans Will Get the Best Of Football This Season Through NFLatino.com, Hispanic Heritage Month and Silver Ticket
New website focuses on the Latino passion for football with special promotions, news and content all in Spanish.
GOLDEN, Colo., Sept. 2, 2008 – Coors Light, “The World’s Most Refreshing Beer” and official beer sponsor of the NFL, is bringing Latino football fans exclusive coverage of NFL's biggest events through NFLatino.com, the only Spanish-language website that will feature highlights of NFL games, live news, stats and scores.
“NFLatino.com connects with Hispanic fans by bringing them the excitement of NFL football coverage with a Latino perspective” Paul Mendieta, director of Hispanic Marketing for MillerCoors, said. “This is the only site providing Hispanic football fans with content in Spanish to create an amazing NFL experience,” he added.
Mendieta said the “Highlights” section of NFLatino.com provides an insider’s look into the biggest plays and top games. “This is the only place where Latino fans can get complete NFL coverage with live and behind-the-scenes interviews of top Hispanic players and weekly coverage of the season’s top plays narrated in Spanish, the language most adult Latinos prefer to use when expressing their emotions and passion” Mendieta added.
NFLatino.com is powered by Univision and will have a presence in the Univision TV shows Contacto Deportivo and Republica Deportiva.
All season long, Coors Light will be supporting NFLatino.com in radio, POS and through a series of promotional efforts to be executed in local bars and restaurants around the country. In addition to NFLatino.com, Coors Light’s unique experiences are designed to deliver to NFL fans unrivaled access to their favorite sport through programs designed to be relevant to Hispanic consumers:
• Local Events and Coverage: Throughout the NFL season, Coors Light will sponsor mini Football tournaments at participating bars and restaurants in local markets including Los Angeles, New York, San Diego, Dallas/Ft. Worth and Phoenix,
• Silver Ticket Promotion: Throughout the season, Coors Light will give away more than 200 pairs of 2008 regular season tickets and 500 NFLShop.com gift certificates via the Silver Ticket sweepstakes. Specially-marked packages of Coors Light and Coors Banquet Vented Wide Mouth Cans and Cold Activated Bottles will have an official entry code that drives fans online to www.coorslight.com to enter, or fans can text their entry code to 745837 (Silver), where legal. Silver Ticket entry codes are available at participating retail stores, as well as at participating bars and restaurants in select states through October 31, 2008. For complete official rules on Silver Ticket and to see an interactive map highlighting where in the country winners are coming from, plus to download team schedules, please visit www.coorslight.com. Consumers can also visit the website for information about entering without purchase.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.