New Limited-Edition MGD 64 Lemonade Puts Refreshing Twist on Summer
MGD 64, the beer that established the super low-calorie beer category, is furthering its reputation as a category innovator with the creation of the first-ever flavored super low-calorie beer. The limited-edition MGD 64 Lemonade, a 64-calorie light beer with the taste of lemonade, launches nationally beginning May 1. The special brew will be available only until Labor Day.
The MGD 64 Lemonade national launch will be supported with television, radio, digital and out-of-home advertising targeting light beer drinkers looking for a twist on their summertime beer occasions. Available in 6-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available at bars, restaurants and grocery stores across the country this summer.
“With the growing interest in flavored beers, we wanted to provide light beer drinkers the opportunity to enjoy the beer they love – with a refreshing lemonade twist for the summer,” said Tim Carter, MGD 64 marketing manager at MillerCoors. “Whether it’s at the bar with friends, after a round of golf or during a backyard barbeque, an MGD 64 Lemonade served with a fresh lemon slice pairs perfectly with every summer occasion.”
MGD 64 Lemonade, with only 64 calories and 2.4 grams of carbohydrates per 12 ounces, offers significantly fewer calories than other flavored alcoholic beverages:
• A 12-ounce serving of Bud Light Lime contains 116 calories and 8 grams of carbohydrates.
• An 11.2-ounce serving of Mike’s Lite Hard Lemonade contains 109 calories and 14 grams of carbohydrates.
• A 12-ounce serving of Michelob Ultra Lime Cactus contains 95 calories and 5.5 grams of carbohydrates.
MGD 64 has been the most popular choice for calorie-conscious consumers since it launched nationally in the summer of 2008. For more information on MGD 64 Lemonade, visit mgd64.com.
Editor’s note: Hi-res images and broadcast-quality videos of the ads are available for media to download by visiting www.epkzone.com/mgd64. This site is intended for members of the news media only and should not be distributed or shared.
About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. The new MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.