MillerCoors Unveils Hispanic Lider of the Year
MillerCoors Unveils Hispanic Líder of the Year
Lupe Barrera receives 2008 Líder of the Year Award
Golden, Colo. (December 1, 2008) – MillerCoors announced today that Lupe Barrera, from the National Latino Peace Officers Association (NLPOA), headquartered in Los Angeles, has received the 2008 Líder of the Year Award.
According to Joedis Avila, Multicultural Relations manager for MillerCoors, the Líder of the Year Award is part of the company’s Líderes program and ”is intended to raise awareness about the important work and contributions Hispanic leaders are making in their communities.” The Líderes Program, launched in 2006, celebrates and supports leadership within the Hispanic community.
Avila said that Barrera’s work will be spotlighted through a print ad featured in several national and local Hispanic publications and NLPOA will receive a $25,000 grant to support a leadership program in partnership with MillerCoors. “Lupe’s dedication inspires those around her, and she proves that one person can make a huge difference,” said Avila.
“I am deeply honored to be receiving the 2008 Líder of the Year Award from MillerCoors,” said Barrera. “The fact that MillerCoors chose to spotlight the important work we do at the National Latino Peace Officers Association is inspiring and really validates our mission. The grant will help to support and expand our reach in the Hispanic community,” she said.
Founded in 1972, the NLPOA seeks to eliminate prejudice and discrimination in the criminal justice system, reduce community juvenile delinquency and lessen citizen tension in predominantly Latino communities. Lupe’s dedication to community service is in line with NLPOA’s core values: honoring family, promoting education, leadership and serving the community.
For the past two years, the Líderes program has showcased national and local leaders in the Hispanic community through an advertising campaign portraying the diverse demographics represented in the U.S. Hispanic community -- celebrating its leadership, biculturalism and bilingualism.
In 2008, the MillerCoors Líderes ads featured 14 Hispanic leaders selected with the input of Hispanic national and local non-profit partners and organizations. The public also was invited to participate in selecting the Líder of the Year by casting their vote online through the MillerCoors Líderes website, www.CoorsLideres.com. More than 11,000 individuals cast their vote online during the voting period from November 1 through November 12.
In 2007, Lillian Rodríguez López, president of the Hispanic Federation, was the recipient of the Coors Hispanic Líder of the Year award. In 2006, Rosa Navejar, president of the Fort Worth Hispanic Chamber of Commerce, received the honor.
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Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.