MillerCoors Launches Corporate Responsibility Web Site
MillerCoors today announced a new addition to its corporate responsibility platform, a consumer Web site designed to educate and engage stakeholders and consumers on how MillerCoors is taking action and ways in which you can “Be Great.”
GreatBeerGreatResponsibility.com communicates MillerCoors corporate social responsibility initiatives and invites visitors to participate in responsibility efforts across three focus areas: environmental sustainability, alcohol responsibility and people and communities.
“The new Web site gives us a unique opportunity to connect with consumers who enjoy our great beers, and would like to learn more about the responsibility behind those brands,” said Cornell Boggs, chief responsibility and ethics officer for MillerCoors. “In addition, the site invites consumers to share in our action, by pledging to conserve water, plan ahead for a safe ride and contribute ideas that represent how big change starts with small steps.”
Earlier this year, MillerCoors launched Great Beer, Great Responsibility as its corporate responsibility platform, initially incorporating it as a responsibility tag into brand packaging and advertising, followed by the creation of Miller Lite and Coors Light advertising focused solely on recycling and the prevention of drunk driving.
MillerCoors has communicated its commitment to alcohol responsibility, environmental sustainability and people and communities as key focus areas for the corporation. The company’s progress against these areas and others and its goals for the future are outlined in a Sustainable Development Report, released earlier this year entitled, “From Grain to Glass” which can be found on www.GreatBeerGreatResponsibility.com.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.