MillerCoors Launches 2009 Líderes Featuring New Podcast Series
In honor of Hispanic Heritage Month (September 15-October 15), MillerCoors launched today its 2009 Líderes program, which celebrates and fosters leadership in the Hispanic community. Each year, the program recognizes stand out Hispanic leaders, as well as the important work and contributions they are making in their communities.
“Through Líderes, MillerCoors hopes to inspire the next generation of Hispanic leaders, while showcasing those who are taking on leadership roles within their community,” said Javier Soler, Regional Vice President & General Manager, MillerCoors. This year, in addition to highlighting notable Hispanic leaders, MillerCoors is launching a new Líderes podcast series on MillerCoorsLideres.com. The company asked past Líderes to share their experiences related to leadership and personal and professional development which will be available for download from the website providing a more interactive leadership development tool for visitors.
The Líderes podcast series will offer a variety of topics with high profile national Hispanic leaders, including:
- Community Service and Volunteerism - Betty and Roberto Cordova, known as “Team Cordova,” are husband and wife educators based in Greeley, Colorado, who are actively involved in local organizations, including their local League of United Latin American Citizens (LULAC) chapter. In a time when the country has a renewed commitment to community service, these veteran volunteers will share tips on how volunteering can help you hone your leadership skills while still making a difference in your community.
- Role of Social Media in Professional Development - Octavio Hinojosa is the executive director of the Congressional Hispanic Leadership Institute (CHLI), an organization dedicated to advancing Americans of Hispanic and Portuguese descent. In response to today’s demand for social media networks like Facebook and Linked-in, Hinojosa will share the top ways social media also serves as a networking tool to further leadership development.
- Interview and Job Seeking Tips - Carlos Orta is the executive director of the Hispanic Association for Corporate Responsibility (HACR), an advocacy organization that advances the inclusion of Hispanics in Corporate America. For people looking to break through today’s tough job market, Orta will share his top eight interview do’s and don’ts. Team Cordova, Hinojosa and Orta were recognized as Líderes in 2008 and 2007 by MillerCoors.
The Líderes podcast series will feature three additional Líderes sharing their insight on leadership topics in November. In addition, information and resources related to these leadership topics are available on www.MillerCoorsLideres.com.
Launched in 2006, Líderes provides visibility and resources to dozens of current and emerging leaders within the Hispanic community. In 2007, Líderes partnered with the Gallup Organization to host the Líderes Training Workshop series in six cities across the country. Nearly 500 individuals from 21 states, the District of Columbia and Puerto Rico participated in these trainings.
In 2008, MillerCoors highlighted 12 Líderes through a national print advertising campaign. The hard work of these leaders has encouraged the next generation of leaders to improve their business skills, expand their networks and become leaders in their own right.
Since 2006, Líderes has spotlighted nearly 60 Hispanic business, political and community leaders through a national advertising print campaign in major publications.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.
MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.