Millercoors Issues Sustainability Blueprint to Ensure Secure Future
MillerCoors today released its 2011 Sustainable Development report, entitled “Success the Right Way,” which provides an outline for how the company intends to achieve its sustainability goals and ensure a secure future. Within the pages of the report, MillerCoors discloses 2010 performance data and measurements, provides a stakeholder materiality analysis, as well as input from third party groups and an external assuror.
“At MillerCoors, we believe the key to leadership is accountability. Our Sustainable Development Report clearly states our goals and transparently reports our progress,” said MillerCoors Chief Responsibility & Ethics Officer Cornell Boggs. “Our goal is to give readers an in-depth understanding of how sustainability works at MillerCoors and the importance it holds for our business. We’re proud to share our measurement standards, performance and explain how we engage with stakeholders.”
MillerCoors views sustainable development as a core business strategy, and identifies the opportunities and risks that are most material to the business. To show how these issues are prioritized, the brewer embedded a Materiality Map, based on business priorities and stakeholder engagement. Additionally, external perspectives from five stakeholder groups – external assuror Corporate Citizenship, TEAM Coalition, Beverage Industry Environmental Roundtable, The Nature Conservancy and Thurgood Marshall College Fund –were included in the report.
The MillerCoors 2011 Sustainable Development Report includes a report card on its progress toward meeting its 2015 goals, as well as detailed performance data using parent company SABMiller plc’s Sustainability Assessment Matrix, a five-step measurement scale. The report is organized across the company’s five key responsibilities: Ethics and Transparency, Alcohol Responsibility, Environmental Sustainability, Sustainable Supply Chain and People and Communities.
Throughout 2010, MillerCoors achieved success in a variety of areas, including:
• Approached, and in some instances met, the company’s 2015 water efficiency ratio goal of 3.5 barrels of water per barrel of beer at three breweries
• Began a pilot study to assess water risks related to barley growing in the Snake River Valley region of Idaho
• Conducted a Water Source Vulnerability Assessment project to complete baseline assessments of watershed risks at each brewery
• Achieved zero waste to landfill at three of its eight major breweries
• Implemented a series of energy-saving and operating-efficiency initiatives and allocated capital funding to equipment upgrades and engineering retrofits
• Reduced packaging materials by nearly 6.5 million tons – primarily by reducing the thickness of cardboard used in 24-pack cases of 12 oz. cans across all brands
• Provided a safe-ride alternative through the Miller Lite Free Rides program to 354,169 people, and introduced the program in three new markets
• Encouraged nearly 223,000 people to take the designated driver pledge at sports and entertainment events and civic celebrations
• Logged more than 35,000 employee volunteer hours, matched at $2 per hour as part of the annual United Way giving campaign
• Celebrated the 10th anniversary of the MillerCoors Urban Entrepreneur Series business plan competition by awarding a special $100,000 grant
MillerCoors 2011 Sustainable Development Report was developed within the Global Reporting Indicators framework and included a GRI-G3.1 Index as an appendix. According to external assuror Corporate Citizenship, “MillerCoors report clearly identifies its priorities…and the company has a good sense of its opportunities and risks related to sustainable development.”
To view the report, visit www.GreatBeerGreatResponsibility.com.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Through MillerCoors new craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.