MillerCoors “Holiday Lites” Display Returns to Brighten the Miller Valley this Holiday Season
MillerCoors will kick off its annual holiday celebration Friday, December 2, when the “Holiday Lites,” return to Milwaukee. More than 300,000 LED lights, synchronized to a mix of modern and traditional holiday music, will light up Miller Valley at the Milwaukee Brewery.
Residents and visitors to the Milwaukee-area are invited to visit the Miller Valley and take the Miller Brewery Tour to experience this long-standing holiday tradition. While there, visitors will receive a free mini tour, including the Lite Show, one-of-a-kind Historic Miller Caves and beer samples for those 21 and older. Guest will be some of the first to view a new film which features the “Girl in the Moon,” Miller Valley’s iconic image featured on Miller High Life Bottles for more than 100 years.
“Holiday Lites are a special tradition for MillerCoors; it’s our gift to our hometown of Milwaukee and is one way we can show our appreciation to the community,” said Mike Jones, MillerCoors vice president of corporate affairs. “We encourage everyone to come out with their families and enjoy the spectacular show, and also learn more about the brewery, which is so much a part of Milwaukee’s history.”
The Holiday Lites show takes place each Friday and Saturday during December, beginning Friday, December 2, and running through Friday, December 23. Shows run every 20 minutes, beginning at 4:40 p.m. until 8 p.m. and are part of the free Miller Brewery Tours that begin at the Visitor Center, located at 42nd and State. In addition to the Lite Show, the Visitor Center will offer special discounts and giveaways to visitors following the tours. Visitors are encouraged to bring a new, unwrapped toy to donate to Toys-For-Tots or a non-perishable food item for Hunger Task Force. More information can be found by visiting www.millercoors.com or by calling 414-931-BEER (2337) locally or 800-944-LITE.
The Holiday Lites show is the largest display of its kind in the Midwest, with more than 300,000 energy-efficient LED lights that would stretch more than 30 miles if laid out end to end. This tradition began in the 1950s and was revitalized as part of Miller Brewing Company’s 150th anniversary celebration in 2005. This year marks the seventh year since the Lites show was reinstated.
MillerCoors believes in investing and supporting the communities in which it operates. To learn more about MillerCoors commitment to community and other corporate social responsibility initiatives, visit GreatBeerGreatResponsibility.com.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Tenth and Blake Beer Company, MillerCoors new craft and import company, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.