MillerCoors and Adelante! Scholarships
Illuminating a Brighter Future with Miller Lite and ¡Adelante! U.S. Education Leadership Fund
Miller Lite donates $40,000 for scholarships in Texas
DALLAS (November 25, 2008) – The holiday season in Texas just got brighter with Miller Lite’s $40,000 donation to the ¡Adelante! U.S. Education Leadership Fund. The donation will provide scholarships for Hispanic students 21 and older pursuing a secondary education.
Through the end of the year, participating Texas retailers will feature unique Miller Lite point-of-sale materials to broaden awareness of the availability of the ¡Adelante! scholarships. According to Marcela Fajardo, MillerCoors trade marketing manager, SW Region, Miller Lite is a founding partner of ¡Adelante! and has contributed more than $2.2 million to support educational programming and scholarships since its inception in 1993.
Fajardo said that Miller Lite is reaching out to the Texas Latino community through local retailers to generate excitement for the ¡Adelante! program. “Miller Lite is committed to supporting the educational and leadership needs of the Hispanic community and ¡Adelante! partners with us by helping to prepare the next generation of Hispanic leaders,” she added.
The POS materials include a tear away form with information on how to apply for the ¡Adelante! scholarships. Scholarship applications and criteria will be available on-line through the ¡Adelante! website www.adelantefund.org. All full-time, undergraduate students 21 years of age and older with at least at 3.0GPA are eligible to apply. The scholarship amounts will range from $1,000 to $1,500.
¡Adelante! currently provides approximately 100 scholarships annually to Latino students across the country and hopes to increase the reach of the program. “Latino college students have great potential to be successful in every aspect of their lives, but reaching that success can be challenging,” Andria Macias-Castillo, executive director of ¡Adelante!, said. She noted that many Latino students struggle financially to participate in higher education and that is where the ¡Adelante! Scholarships can help. “Miller Lite and ¡Adelante! are investing in our youth to develop Latino leaders for the future,” she added.
For more information about ¡Adelante! visit www.adelantefund.org. For more information about MillerCoors visit www.millercoors.com.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.