Miller Lite Issue “Chase Challenge” to Budweiser Car
MillerCoors has issued a “Beer Car Challenge for Charity” to Anheuser-Busch Inbev, in which the #2 Miller Lite Dodge and the #9 Budweiser Chevrolet would race for their respective charities during the 10-week NASCAR Sprint Series Chase for the Cup. Both cars secured their spots in the Chase in last week’s Richmond race.
In MillerCoors’ proposed challenge, the higher finishing beer car in each race will win $2,500 for its charity, and the higher finisher in the final Chase standings will win $25,000 for the same charity. The #2 Miller Lite Dodge has already announced that, should AB-Inbev accept the challenge, they will be running for Operation Homefront, an organization that helps military families in need.
“We have a lot of confidence in our Blue Deuce finishing well each week and bringing home the championship,” said MillerCoors president and chief commercial officer Tom Long. “And if Budweiser accepts our challenge, we’ll have one eye on Kurt and the other monitoring how Kasey is doing. Whoever comes out on top, the winner in this deal is charity, and that is what’s most important.”