Miller Lite Goes “Deuces Wild” For Brad Keselowski’s First Chase
Race fans now have one more reason to cheer Brad Keselowski and the #2 Miller Lite Dodge into Victory Lane – every time Brad wins during The Chase for the NASCAR Sprint Cup, “2” lucky fans will receive their very own Miller Lite Man Cave. The “2” winners for each of Brad’s wins will receive everything they need to create a Miller Lite Man Cave in their own home, including a kegerator, dart board, neon sign, electronic basketball game and a pub table and two barstools.
“In his first year in the Miller Lite Dodge, Brad has proven he has what it takes to man up,” said Rick Gomez, vice president of brand marketing at MillerCoors. “We’re thrilled Brad has secured a spot in the Chase and we look forward to celebrating many more victories with our terrific driver and his many dedicated fans across the country.”
In addition to rewarding fans, Miller Lite is honoring Keselowski’s attention-grabbing performance this season with a $22,222 donation to his Checkered Flag Foundation (CFF). MillerCoors chief marketing officer Andy England surprised Keselowski with the donation during an event in his honor last night at the company’s pub in its Chicago corporate headquarters. Miller Lite will also partner with CFF to give 222 veterans and their families a VIP experience during the upcoming Talladega race weekend.
“I can’t wait to start my first Chase this weekend in the #2 Miller Lite Dodge and hopefully win my fans some Man Caves!” said Keselowski. “It’s great that Miller Lite is helping me support veterans with their donation and I’m looking forward to hosting them for a great party in Talladega.”
Legal-drinking-age racing fans can register for the Miller Lite Man Cave sweepstakes online at www.MillerLite.com/Brad now through November 19, 2011. Fans also can follow Brad’s race for the Chase on the racing tab at Facebook.com/MillerLite and Twitter.com/Keselowski.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. The new MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.