Miller Lite Free Rides™ - Milwaukee
In support of drunk-driving prevention, MillerCoors will continue its popular Free Rides community service program this St. Patrick’s Day, Wednesday, March 17. Offered under the umbrella of its Great Beer, Great Responsibility platform and in partnership with Milwaukee County Transit System (MCTS), Milwaukee Irish Fest and Beer Capitol of Wisconsin, the Miller Lite Free Rides program will offer riders a safe transportation alternative during St. Patrick’s Day celebrations in Milwaukee.
“Our Miller Lite Free Rides program is a longstanding tradition for St. Patrick’s Day in Milwaukee and we thank those riders who help keep the roads safe by celebrating responsibly,” said Kim Marotta, vice president of corporate social responsibility for MillerCoors. “We believe that with great beer, comes great responsibility, and we’re pleased to offer alternative transportation programs like Free Rides to help raise community awareness that drunk driving is completely preventable.”
Now in its 17th year celebrating St. Patrick’s Day in Milwaukee, Miller Lite Free Rides will provide bus service, free of charge on Wednesday, March 17, starting at 6:00 p.m. until the end of regular service. Route and schedule information is available by calling 1-800-FREE-RIDES (1-800-373-3743) or visiting MillerLiteFreeRides.com. To obtain information on the program via mobile device, text FREERIDES to 30364.
Miller Lite Free Rides will continue its popular incentive for responsible riders in Milwaukee, by distributing “Restaurants Rewarding Responsibility” coupons. During program hours, all riders 21 and older can receive a coupon for discounted deals in local establishments (while supplies last). Participating restaurants include: Champp’s, TGIFriday’s, Saz’s, Chili’s, McGillycuddy’s and Flannery’s. Consumers can also see Miller Lite Free Rides represented in their local St. Patrick’s Day parades.
“We are pleased to continue our partnership with the Miller Lite Free Rides Program for the 17th year,” said Anita Gulotta-Connelly, managing director of MCTS. “Many people will be celebrating St. Patrick’s Day in the Milwaukee area and we encourage everyone to take advantage of this great community service program.”
“Since the Free Rides program began 23 years ago, lives have been saved, and injuries and property damage have been avoided,” said Sheriff David A. Clarke, Jr., Milwaukee County Sheriff’s Department. “We appreciate and support the Miller Lite Free Rides program and remind residents to do their part to keep our community and roads safe by buckling up and planning ahead.”
“We know St Patrick’s Day is a popular holiday and many people will be out celebrating and having a good time,” said Jane Anderson, executive director of Milwaukee Irish Fest. “Miller Lite Free Rides is a great way to remind residents to plan ahead for a safe ride to and from holiday festivities.”
Free Rides Program Supporters:
Milwaukee County Transit System, Milwaukee Irish Fest, Beer Capitol of Wisconsin, Brady Street Area Association, Brady Street Business Improvement District, East Town Association, Fighting Back – A Division of Jewish Family Services, Historic Third Ward Association, IMPACT - Alcohol and other drug abuse services, Inc., Milwaukee County District Attorney, Milwaukee County Executive’s Office, Milwaukee County Sheriff’s Office, Milwaukee Mayor, Tom Barrett, Milwaukee Police Department, Milwaukee Safety Commission, North Water Street Tavern and Restaurant Association, Tavern League of Wisconsin, Westown Association, Wisconsin Sheriffs and Deputy Sheriffs Association, Wisconsin Troopers’ Association and Wisconsin Department of Transportation
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.