Miller Lite Free Rides™ - Chicago
In support of drunk-driving prevention, Miller Lite will offer its popular Free Rides community service program in Chicago on Saturday, March 13 and St. Patrick’s Day, Wednesday, March 17. Employees from the company’s Chicago headquarters will help promote the Free Rides program, along with other safe transportation alternatives, for Chicago consumers at Miller Lite Chi-Rish celebrations around the city leading up to the holiday.
“We applaud everyone who plans ahead for a safe ride home from their St. Patrick’s Day celebrations,” said Kim Marotta, vice president of corporate social responsibility for MillerCoors. “We believe that with great beer, comes great responsibility, and we’re pleased to offer alternative transportation programs like Miller Lite Free Rides to help raise community awareness that drunk driving is completely preventable.”
Miller Lite Free Rides will provide bus shuttle service, free of charge, on Saturday, March 13 from 10:00 a.m. until 8:00 p.m. and Wednesday, March 17, from 2:00 p.m. until 10:00 p.m. The Free Rides bus shuttle travels on a looped route throughout the city, with stops including The Loop, River North, Old Town, Lincoln Park and Wrigleyville neighborhoods, busy “L” stops and a number of popular retail establishments. Route and schedule information is available by calling 1-800-FREE-RIDES (1-800-373-3743) or visiting MillerLiteFreeRides.com. To obtain information on the program via mobile device, text CHIRISH to 30364. Consumers can also see the Miller Lite Chi-Rish float in Saturday’s downtown parade.
Employee volunteers will help promote drunk-driving prevention this St. Patrick’s Day by visiting retail establishments across Chicago to share information about safe transportation alternatives including Miller Lite Free Rides and the Miller Lite Taxi Finder iPhone app. The app was created in conjunction with 1-800-TAXICAB, a national taxi dispatch service that automatically connects callers with a local-area taxi company, and uses GPS technology within the iPhone to find a licensed and insured Taxi or Limo company based on a consumer’s current or plotted location.
Miller Lite Free Rides provides free public transportation on holidays such as Halloween, St. Patrick’s Day, and New Year’s Eve and around popular events. Over its 23 year history, the program has gained the involvement and support of law enforcement, public safety agencies, state chapters of MADD and other community and government organizations. The Free Rides program has proven popular in the communities it serves; to date, it has provided more than 2.2 million free rides.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.