Miller Lite Extends Partnership with Honda Center and Anaheim Ducks
Honda Center, the Anaheim Ducks and MillerCoors announced today a multi-year contract extension that maintains Miller Lite as the exclusive malt beverage sponsor of both the team and the venue, which includes hockey games, concerts and other special events.
“The Honda Center and the Ducks have been great partners for the past five years and we look forward to strengthening our relationship in the years to come,” said Jason Pellegrini, MillerCoors general manager-sales for the Greater Los Angeles area. “Whether you’re enjoying a Ducks victory or a memorable concert, the great taste of Miller Lite will make the occasion even more enjoyable.”
Included in the extension is the continuation of the highly successful Miller Lite Taste Zones on the Plaza Concourse of the arena near sections 210 and 220. Each “zone” includes high-top tables built around existing pillars; the necessary set-up for radio remotes; and special graphic designs on the pillars and floor, creating a place where fans can enjoy their refreshments and socialize.
“Having one of the biggest and most successful names in the beverage industry as a multi-year partner is certainly exciting for Honda Center and the Anaheim Ducks,” said Greg Rieber, director of corporate partnerships for Honda Center and the Ducks. “We pride ourselves on offering fans the most well-known consumer brands and Miller is certainly a proven leader in their market.”
Further terms of this agreement were not disclosed.
About Honda Center
Honda Center is the premier entertainment and sports venue in Southern California. Owned by the City of Anaheim and operated by Anaheim Arena Management, LLC, the arena opened in June of 1993. The National Hockey League’s Anaheim Ducks have called the arena home since their inaugural season in the fall of 1993. In addition to Ducks games each year, Honda Center hosts sporting events such as the annual John R. Wooden Classic and Professional Bull Riders, concerts by top performers including U2, Paul McCartney and the Eagles, and family shows like Stars On Ice, Ringling Bros. and Barnum & Bailey Circus as well as the Harlem Globetrotters.
About the Anaheim Ducks
The Anaheim Ducks are currently in their 18th NHL season. The club was born in 1992 and played their first-ever game on Oct. 8, 1993 at Honda Center (then Arrowhead Pond of Anaheim). One of 30 franchises located throughout the United States and Canada, the Ducks have played to over 90% capacity crowds in their history at the 17,174-seat Honda Center. On June 20, 2005, the Ducks’ franchise was purchased by Orange County residents Henry and Susan Samueli. By securing the first Stanley Cup championship in franchise history in 2007, the club also became the first team from California to win hockey’s ultimate prize. The Ducks have been to the Conference Finals three times (2003, 2006 & 2007) and been to the Stanley Cup Final twice (2003 & 2007). The team has qualified for the playoffs four times in the last five seasons.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Through MillerCoors new craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.