MGD 64 to Sponsor National Triathlons
Events Include Minneapolis, Chicago and Los Angeles Life Time Fitness Triathlon Series Races
MILWAUKEE (July 10, 2008) – MGD 64 today announced it will sponsor three upcoming 2008 Life Time Fitness Triathlon Series Race to the Toyota Cup events: the July 12 Life Time Fitness Triathlon in Minneapolis, the August 22 Accenture Chicago Triathlon and the September 7 Kaiser Permanente Los Angeles Triathlon.
As the exclusive beer sponsor of the events, MGD 64 will participate in pre-race expos, provide product for various post-race events and hospitality areas and contribute merchandise for participant race bags. Additionally, the Minneapolis and Chicago triathlons each will feature an MGD 64 "As Light As it Gets" beer garden, providing participants and volunteers refreshing drinks and a place to cool off.
"We are constantly looking for new opportunities to introduce consumers across the country to the refreshing taste of MGD 64," said Grant Leech, MGD marketing director. "These premier sporting events provide us with an excellent outlet for brand exposure to an audience that will definitely appreciate a beer that is as light as it gets."
MGD 64 boasts a mere 64 calories and 2.4 grams of carbohydrates, making it the perfect choice for legal-drinking-age consumers striving to maintain a sense of balance throughout their active lifestyles. The fresh, crisp flavor makes every occasion a revitalizing experience and, with only 64 calories, MGD 64 offers guilt-free refreshment for anyone who may be training for a triathlon or simply keeping up with life's day-to-day challenges.
MillerCoors successfully introduced MGD 64 to Midwest and West markets over the past year and will roll out the product nationally beginning in late August.
About the Life Time Fitness Triathlon Series
The Life Time Fitness Triathlon Series was launched in 2006 and created the first-ever connection among four of the most prominent Olympic-distance triathlon events in the United States. The Life Time Fitness Triathlon (ltftriathlon.com), held in Minneapolis, is produced by Life Time Fitness, Inc. The Accenture Chicago Triathlon (chicagotriathlon.com) is produced by Creative & Production Resources, Inc (CAPRI Events). The Kaiser Permanente Los Angeles Triathlon (LATriathlon.com) is produced by Pacific Sports LLC. The Nautica New York City Triathlon (nyctri.com) is produced by Korff Enterprises. In 2007, the Life Time Fitness Triathlon Series was expanded to include a Championship event, the Toyota U.S. Open Triathlon Dallas. In 2008, the Series announced the Race to the Toyota Cup to award the top female and male triathletes in each of three separate divisions: Professional, Elite Amateur and Age Group at the Toyota U.S. Open Triathlon in Dallas. Overall, the 2008 Life Time Fitness Triathlon Series offers $1.45 million in cash prizes for the Professional Division.
2008 Life Time Fitness Triathlon Series Event Timeline
Life Time Fitness Triathlon (Minneapolis) – July 12
Nautica New York City Triathlon – July 20
Accenture Chicago Triathlon – August 22
Kaiser Permanente Los Angeles Triathlon – September 7
Toyota U.S. Open Triathlon (Dallas) – October 5
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews full-calorie beers Coors Original Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors' vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.