MGD 64 Steps It Up With Free Pedometer App
MGD 64 today announced the launch of the MGD 64 iPhone Pedometer App, the first iPhone application that combines the full functionality of a pedometer with the social networking of Facebook.
The free MGD 64 Pedometer application works like a traditional pedometer but comes with the mobile convenience of a cell phone. Taking into account height and weight, the app uses the accelerometer within the iPhone to measure movement and estimate the number of steps taken, distance traveled and calories burned. The app also has the technology to recognize a change in motion and can recalibrate accordingly.
The MGD 64 Pedometer app also has the unique ability to connect to Facebook users. Once consumers have entered their Facebook log-in information, they have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.
“As the beer that pioneered the super-light beer category, we are excited to provide our consumers with a new, innovative tool to help them maintain their active, sociable lifestyle,” said Tristi Pfeiffer, MGD 64 marketing manager. “The group challenges provide a sense of community for MGD 64 Pedometer users as they look to share their progress with friends.”
Group challenges allow people to apply the calories they burn and the steps they take towards reaching a common goal with others. For example, one group challenge is “Walk up Mt. Everest 64 Times,” in which participants can apply the steps they take towards reaching the 704,000 step goal. Another challenge, “Burn Calories from 64 Pizzas” tasks people with applying the calories they burned towards reaching the collective goal of 152,896 calories burned.
Each group challenge is tracked on both the mobile app and the MGD 64 Pedometer tab on the brand’s Facebook fan page at www.facebook.com/mgd64; people can monitor the total number of calories contributed to the challenge as well as view those with the highest contributions of calories burned.
The app is available online at the iTunes App StoreS and is compatible with both the iPhone and iPod Touch.M
In addition to launching the app, MGD 64 maintains its commitment to active-lifestyle consumers by sponsoring the fourteen-city 2010 Rock ‘n’ Roll Marathon Series. Now in its second year as an official race sponsor, the brand utilizes pre- and post-race activities to further connect with consumers living on-the-go lifestyles.
MGD 64 has 64 calories and 2.4 grams of carbohydrates per 12 ounce serving.