La Quiniela Refrescante
COORS LIGHT AND AZTECA AMERICA BRING LIGA MEXICANA FUTBOL WITH LA QUINIELA REFRESCANTE
Adult Consumers have a chance to play to win $1million at www.quinielarefrescante.com
MILWAUKEE and GOLDEN, Colo. (January 15, 2009) –While fans of La Liga Azteca - Futbol Mexicano watch their favorite teams on the field this season, Coors Light and Azteca America will give them a chance to win off the field with Coors Light La Quiniela Refrescante.
A “Quiniela” is a well known game in Latin American countries. It is played on a weekly basis during soccer tournaments and allows players to follow the action by guessing the results of the soccer matches. The Quiniela is not only fun, it also gives players bragging rights when they pick the winning scores and teams.
Adult consumers, 21 and older (except in CA), who play the Coors Light Quiniela Refrescante will have a chance to win $1 million when they play a weekly picks game online at www.quinielarefrescante.com.
“Soccer is the number one sport among Hispanic males and they passionately follow the league games and their favorite teams,” David Garcia, Coors Light Hispanic brand manager, said.
“Coors Light has a strong year round partnership with Azteca America and the Coors Light La Quiniela Refrescante is a unique way we can increase excitement about soccer during the 2009 FLM season,” he added.
Here’s how it works:
--Log on to www.quinielarefrescante.com to register and for complete details on the promotion --with the first qualifying game taking place January 16.
--Select the outcome (Win, Lose or Draw) of various weekly FLM games televised on Azteca and consumers 21 and older who consecutively guess all 30 eligible games correctly will be eligible for the $1 million dollar prize.
--There will be one $1,000 winner every week for the entire 17-week season. The winner will be chosen from among all the eligible entries with correct answers for that week.
--Consumer can take advantage of a 20% discount on FLM team jerseys featured on www. todofut.com
The La Quiniela Refrescante promotion will be supported through television, retail promotions, Azteca America and todofut.com. The promotion will be online starting Jan. 16 through the end of the soccer season in April.
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