La Quiniela Refrescante
COORS LIGHT AND AZTECA AMERICA BRING LIGA MEXICANA FUTBOL WITH LA QUINIELA REFRESCANTE
Adult Consumers have a chance to play to win $1million at www.quinielarefrescante.com
MILWAUKEE and GOLDEN, Colo. (January 15, 2009) –While fans of La Liga Azteca - Futbol Mexicano watch their favorite teams on the field this season, Coors Light and Azteca America will give them a chance to win off the field with Coors Light La Quiniela Refrescante.
A “Quiniela” is a well known game in Latin American countries. It is played on a weekly basis during soccer tournaments and allows players to follow the action by guessing the results of the soccer matches. The Quiniela is not only fun, it also gives players bragging rights when they pick the winning scores and teams.
Adult consumers, 21 and older (except in CA), who play the Coors Light Quiniela Refrescante will have a chance to win $1 million when they play a weekly picks game online at www.quinielarefrescante.com.
“Soccer is the number one sport among Hispanic males and they passionately follow the league games and their favorite teams,” David Garcia, Coors Light Hispanic brand manager, said.
“Coors Light has a strong year round partnership with Azteca America and the Coors Light La Quiniela Refrescante is a unique way we can increase excitement about soccer during the 2009 FLM season,” he added.
Here’s how it works:
--Log on to www.quinielarefrescante.com to register and for complete details on the promotion --with the first qualifying game taking place January 16.
--Select the outcome (Win, Lose or Draw) of various weekly FLM games televised on Azteca and consumers 21 and older who consecutively guess all 30 eligible games correctly will be eligible for the $1 million dollar prize.
--There will be one $1,000 winner every week for the entire 17-week season. The winner will be chosen from among all the eligible entries with correct answers for that week.
--Consumer can take advantage of a 20% discount on FLM team jerseys featured on www. todofut.com
The La Quiniela Refrescante promotion will be supported through television, retail promotions, Azteca America and todofut.com. The promotion will be online starting Jan. 16 through the end of the soccer season in April.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
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