Keystone Light Makes Smooth Entry into NASCAR Camping World Truck Series
Keystone Light, the official beer sponsor of the NASCAR Camping World Truck Series, is giving fans yet another reason to reach for the “Always Smooth” beer as they tune into the racing action each week: The complete 2009 NASCAR Truck Series schedule is printed along the side of limited-edition, 24-ounce cans of Keystone Light.
“Keystone Light knows that NASCAR Truck Series fans take their racing seriously, so the 24-ounce ‘schedule can’ is just another reason they should make a pit stop for Keystone Light, whether they’re heading to the track or watching at home,” said Keystone Light marketing manager Beatriz Arsuaga.
The collectable, 24-ounce Keystone Light “schedule can” is available as a single serve beer nationwide in convenience stores, liquor stores and supermarkets.
“The NASCAR Camping World Truck Series will benefit from this unprecedented nationwide exposure on Keystone Light packaging," said Jim O'Connell, VP of Corporate Marketing for NASCAR. “This is a great way for fans to keep up with the truck series’ 25-race schedule. As the series has grown and entered new markets, you need a tall, 24-ounce can to list all those events.”
The green flag waves for the NASCAR Camping World Truck Series Friday, Feb. 13 at Daytona International Speedway. More information on the series and schedule are available at NASCAR.com.