MGD 64 Rewards 64th Place Category Finishers at Rock ‘n’ Roll Chicago Half Marathon
To celebrate its first year as the official beer sponsor of the Rock ‘n’ Roll Chicago Half Marathon, and add a little fun and excitement for runners, MGD 64 today announced it will award an exclusive prize pack to the 64th place finisher in each age category.
MGD 64 prize packs will be awarded to the male and female 64th place finishers* in each of the thirteen age categories. Each winner will receive a gift basket full of fun items including branded apparel, a pedometer, a subscription to Competitor Magazine, Inside Triathlon, Triathlete Magazine or VeloNews, and other great items.
“MGD 64 is the perfect beer for social and active beer drinkers with on-the-go lifestyles. Celebrating the 64th place finishers is a great way to reward runners who are literally on the go,” said Tristi Pfeiffer, MGD 64 marketing manager. “Whether runners place first or 64th, everyone can reward themselves with the fresh, crisp taste of MGD 64.”
In addition to awarding prize packs to the 64th place finishers, MGD 64 will host an experiential area at the pre-race Health & Fitness Expo at McCormick Place where legal-drinking-age consumers can receive product information and samples of the 64-calorie beer that’s “As Light As It Gets®.” MGD 64 will also offer a race-day spectator cheering section located just after the 13th mile marker, adjacent to Grant Park. With t-shirts, thundersticks and other fun giveaway items, this one-of-a-kind cheer station will be the perfect spot for spectators to give that final push of encouragement as racers approach the finish line.
And as a post-race reward, MGD 64 invites all legal-drinking-age participants to celebrate their achievement with two free bottles of MGD 64 at the Finish Line Festival located at Grant Park.
“Our partnership with MGD 64 is a great way for us to provide our participants, as well as their friends and families, with the best light beer available,” said Elizabeth O’Brian, event manager for the Rock ‘n’ Roll Chicago. “We utilize our Expo and Finish Line Festivals to provide health and fitness products and information for our participants. This is a great setting for a brand such as MGD 64 to introduce its fresh, crisp taste to thousands of people who definitely have something to toast after finishing the race.”
With just 64 calories and 2.4 grams of carbohydrates, MGD 64 has steadily grown in popularity with calorie-conscious consumers since it launched nationally in the summer of 2008. This is the brand’s first year as the official beer sponsor of the eleven-event Rock ‘n’ Roll Marathon Series which hosts races in Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver, San Antonio, Las Vegas and Phoenix.