Baseball Fans Can Score with Miller High Life Extras Program
In 1903, a pitcher named Cy Young won 28 games, Buck Freeman led the league with 13 homeruns and the Boston Americans beat the Pittsburgh Pirates to win the World Series. That same year, Miller High Life made its debut, and the brand has enjoyed a strong connection with baseball ever since.
Through the Extras loyalty program, Miller High Life will celebrate baseball, as well as many of the players who helped make it “America’s Pastime.” High Life Extras allows legal-drinking-age consumers to earn reward points by purchasing specially marked packages of High Life and High Life Light, and redeem those points for High Life gear. The Extras program is now offering baseball-themed High Life merchandise.
“Extras has been a huge hit with beer drinkers since we launched it last spring, and we believe that offering exclusive High Life-themed baseball merchandise is just another way to keep the program fresh and add value for our loyal fans,” said High Life senior brand manager Kevin Oglesby. “From a High Life baseball jersey to a base-and-bat barstool, the Extras program offers something for all fans. Baseball and Miller High Life have been intertwined for more than 100 years, so this is just one way we’re bringing together the heritage and authenticity of these two American icons.”
Miller High Life will bring the program to life around the country by partnering with many baseball legends who share the brand’s hard-working, unpretentious values. Several Hall of Famers, including Wade Boggs, Tony Perez, Ryne Sandberg and Fergie Jenkins, will interact with fans during appearances at bars and stores while promoting the High Life Extras program.
“Fans have known for a long time that beer and baseball go together pretty darn well,” said Hall of Famer Ryne Sandberg. “It’s a privilege to be in the line-up with Miller High Life, a brand that respects and understands the game. Baseball fans will definitely be impressed with the merchandise High Life is offering through the Extras program.”
Through this program, Miller High Life also will support the Professional Baseball Scouts Foundation, which assists scouts who have fallen on hard times due to job loss, illness or other financial setbacks.
As has been the case since Extras was introduced, each bottle or can in eligible packaging will be worth 10 points, making it simple for consumers to earn points toward High Life gear. Consumers earning reward points can create an account and upload point codes at MillerHighLife.com, where they will be able to track points, and view and order the exclusive, limited-edition merchandise.
Point totals needed to earn the baseball merchandise range from 2,500 for a High Life baseball hat to 27,500 for the base-and-bat barstool. Miller High Life Extras account members also can send e-cards to friends who are not already participating in the program and invite them to enroll. For each referred person who enrolls and participates, the referring consumer will receive 60 points.
Membership in the High Life Extras loyalty program is open to individuals who are legal residents of the United States – excluding residents of Arkansas, California, Connecticut, Hawaii, Indiana, Kentucky, New Jersey, Virginia and West Virginia – who are at least 21 years of age as of the date of enrollment. Additional terms and conditions are available at www.MillerHighLife.com.