Coors Light Supports Florida Classic
COORS LIGHT BRINGS FanFare TO THE FLORIDA CLASSIC
Classic Rivals Bethune-Cookman University and Florida A&M to receive total of $20,000 for scholarships
Golden, Colo: (November 19, 2008) – Coors Light announced today that it will sponsor the 29th Annual Florida Classic presented by State Farm. As part of its sponsorship, Coors Light will create game excitement for Classic fans who are 21 and older with the Florida Classic FanFare-Coors Light Zone. The Zone will be open on game day and features an interactive EA Sports MADDEN gaming center.
Ervin Lee, director of African American brand marketing for MillerCoors, said it is not only about the fans – but about the importance of education. He said the two Classic rivals -- Bethune-Cookman University and Florida A&M -- will each receive $10,000 for scholarships.
“We believe education is vital to success in a competitive, global society,” Lee said. “We’re proud to provide game day excitement for fans while we also support the educational goals of students at these two historically Black colleges and universities.”
Lee noted that Coors Light also will sponsor Connections, a business networking mixer, on Thurs., Nov. 20,; and an invitation-only Wal-Mart Welcome Reception hosted by Pittsburgh Steelers offensive lineman Max Starks and Denver Broncos defensive end Kenard Lang, on Fri., Nov. 21.
The annual contest between the Bethune-Cookman University Wildcats and Florida A&M Rattlers typically attracts more than 60,000 fans to watch the game live. The 2008 Florida Classic will be held at the Florida Citrus Bowl Stadium. Kickoff time is 2:00 p.m. EST.
Details about the events are available on the Coors Light Classic web site, www.coorslightclassic.com. For more information about MillerCoors as a community partner, visit www.millercoors.com.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.