Grammy Award-Winning Artist Nelly Makes it "Cold in Here" at Coors Light Super Bowl Party
Cold and refreshing will be the name of the game as Coors Light brings its official beer sponsorship to life at Super Bowl XLIII. Culminating in a January 30 party in Orlando headlined by Grammy Award-winning artist Nelly and the St. Lunatics, “The World’s Most Refreshing Beer” will also invite fans to imitate their favorite “Coaches” press conference commercial at the Coors Light Cold Zone at NFL Experience, which opens January 24 in Tampa.
Additionally, through a partnership with the Pro Football Hall of Fame, Coors Light will unveil the results of a poll asking Hall of Famers to pick the 10 coldest and most memorable playoff games of all-time. Results will be announced at NFL Experience’s “NFLX After Dark” event January 29.
“Coors Light is proud to celebrate its official beer sponsorship of the NFL and Super Bowl XLIII with non-stop festivities for fans and partners leading up to The Big Game,” said Lee Dolan, Coors Light vice president of marketing. “Our commitment is to bring refreshment as cold as the Rockies to adult fans enjoying the Super Bowl with friends and family.”
At the 18th annual NFL Experience, an interactive fan festival offering games, displays and entertainment attractions, the Coors Light Cold Zone will feature a mini-studio where adults 21 and older can film their own Coors Light "Coaches" press conference commercial and take it home with them on DVD. Tickets to NFL Experience can be purchased at SuperBowl.com or by calling (866) TIX-4NFL.
The Coors Light party at the Super Bowl, headlined by Nelly and the St. Lunatics and featuring a sensory overload of what a pure Rocky Mountain experience feels like, challenges party-goers to explore the event as if they were about to ascend the Rocky Mountains. Complete with snow machines, base camp, tents, bivouacs, mountain climbers and blasts of frosty, flavored oxygen, attendees will be invited to climb to the top level, where Nelly will finish the night with a performance.
Visit www.coorslight.com/SuperBowlXLIII to watch the latest “Coaches” commercials featuring Mike Ditka, Brian Billick, Barry Switzer and Jim Mora Sr. and to learn more about the brand’s official beer sponsorship of NFL nation.