Coors Light Sponsorship Helps Bayou Classic Teams Win Long After the Game
As an official sponsor of the XXXVI State Farm Bayou Classic ®, Coors Light announced today that it will donate $10,000 each to Grambling State University and Southern University’s scholarship funds.
Coors Light has supported higher education and the mission of Historically Black Colleges and Universities since 1986. “Part of our ongoing commitment to the HBCU community is to help students realize their full potential,” said Sheldon Boyea, brand manager, African American Marketing for Miller Coors.
The popular Coors Light brand will use proceeds from its sales to provide the donations to Grambling and Southern for the student scholarships. The checks will be presented after the game, which takes place on Saturday, November 28, at the Louisiana Superdome.
“As one of the nation’s most renowned African American collegiate sporting events, the Bayou Classic remains a showcase for the Grambling State University Tigers and the Southern University Jaguars,” said Moses Brewer, MillerCoors’ multicultural relations director. “We’re proud of our scholarship sponsorship to Grambling and Southern universities, and to the student-athletes who play on their highly regarded football teams.”
Coors Light also is giving fans of the Bayou Classic a chance to win tickets to the game. Visit statefarmbayouclassic.com to enter and to register for an opportunity to go on-field to win a 2010 Pro Bowl package. No purchase is necessary. You must be 21 or older to enter. The opportunity to enter is only open to legal residents of Louisiana and is void where prohibited. You must register online by November 15, 2009.
Winners of the on-field football toss will be selected and announced during the Bayou Classic by Everson Walls, Grambling State University alumnus, former NFL cornerback, four-time Pro Bowler, and Super Bowl winner.
For more information about the Coors Light’s sponsorship of this year’s Bayou Classic, visit www.statefarmbayouclassic.com.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.
MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors’ vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.