Coors Light and the BET Awards
TO HONOR BLACK MUSIC MONTH, COOR LIGHT SENDS
SIX LUCKY CONSUMERS TO THE BET AWARDS
Golden, CO and Milwaukee, MI ( June 24, 2009) – As a proud supporter of this year’s Black Music Month and online sponsor of the BET Awards, Coors Light, “The World’s Most Refreshing Beer,” has announced the results of an exciting promotion in which six consumers have been invited to attend this year’s BET Awards Show in Los Angeles.
This is the second year Coors Light has partnered with BET to support and celebrate Black Music Month, a cultural highlight that annually serves as the culminating high note for the month of June.
“We’re pleased to have this unique opportunity to support Black Music Month and we congratulate the winners of this exciting promotion,” said Jacqueline Johnson, manager of African American brand marketing for MillerCoors. Johnson said the national promotion was conducted in partnership with BET to give consumers of legal drinking age the opportunity to win a flyaway to the popular urban music awards show, which includes air, hotel accommodations and coveted tickets to the awards show. Hosted by Jamie Foxx, the BET Awards Show airs live on June 28, 2009, from the famed Shrine Auditorium.
In addition to the six BET Awards show invitations, the promotion included a weekly giveaway of 100 prizes including a Bose®V30 Theater System, Sony® Playstation 3 Game Systems, Apple iPod Nanos, Nintendo Wii® Game Systems, Samsung® Digital Cameras, and other entertainment gadgets to legal drinking age consumers.
Introduced in 1978, Coors Light has delivered the ultimate in cold refreshment for more than 25 years. For more information about Coors Light, go to www.coorslight.com.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.