MillerCoors Sponsorship Of Bank Of America Atlanta Football Classic Helps At-Risk Youth Win At Life
Project Success helps students raise their academic performance
MillerCoors and 100 Black Men of Atlanta teamed up for education this past weekend during the Bank of America Atlanta Football Classic’s 20th anniversary game.
MillerCoors, through its sponsorship of the Classic, helped 100 Black Men of Atlanta raise millions of dollars for its Project Success scholarship program. Project Success helps provide at-risk African American youth with post-secondary preparation and tuition assistance – so they can concentrate on getting an education, not how they will pay for it.
Moses Brewer, MillerCoors multicultural relations manager, said: “Project Success is a perfect example of the type of high-reach, high-impact community outreach program that MillerCoors believes benefits the communities we serve. There’s a clear synergy between the goals of Project Success and the values of our company. I think we all envision a time where every person has the opportunity to achieve her or his full potential.” He noted that Project Success is an important step in that direction.
According to John Grant, Jr., CEO of the 100 Black Men of Atlanta, MillerCoors support has helped Project Success provide scholarships to help students raise their levels of academic performance. “Our students enjoy learning and become productive members of society,” he said.
For more information about MillerCoors as a community partner, visit the Community Partners section of the site. To learn more about Project Success, visit www.100blackmen-atlanta.org. For game information, visit www.atlantafootballclassic.com.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.