Miller Lite and Hailo to Give Away $1 Million Worth Of Taxi Rides
Miller Lite and Hailo, the world’s highest-rated taxi app, are teaming up to prevent drunk driving by giving away $1 million in cab rides in Chicago this holiday season. Beginning December 2, 2013, through January 5, 2014, participants can obtain a $10 Hailo discount code by visiting select bars throughout the city where Miller Lite is served. To redeem the code, simply download the Hailo app, enter the code and use it to summon a taxi.
“We know that drunk driving is completely preventable,” said Nehl Horton, Chief Public Affairs and Communications Officer at MillerCoors. “That’s why we are proud to partner with Hailo to provide safe transportation to Chicagoans as they celebrate the holiday season.”
The Hailo partnership in Chicago is part of MillerCoors largest drunk driving prevention program to date: together, the companies are providing $3 million worth of cab rides throughout the holiday season in Chicago, Boston and New York.
“We want the holidays to be joyous, fun, and safe. This partnership with MillerCoors ensures that our passengers can fully embrace the holiday spirit without having to worry about getting home,” said David Boriss, Director of North American Operations at Hailo.
Chicagoans have more options than ever to celebrate safely – for the second year in a row, Miller Lite is the official sponsor of the Chicago Transit Authority’s Penny Rides program. Free rides will be available on all CTA bus and train routes on New Year’s Eve, beginning at 10 p.m. until 4 a.m.
Chicagoans who take advantage of the Miller Lite Hailo or CTA safe ride services can share their plans to #CelebrateSafe during the holidays by posting a photo of themselves and their 21+ crew via Twitter or Facebook. Follow @MillerCoors and @HailoChicago to join the conversation. Hailo discount codes must be redeemed by January 5, 2014.
For more information, visit Hailocab.com/CelebrateSafe.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
Hailo is the evolution of the hail - a free smartphone app which puts people just two taps away from a licensed taxi, and lets cabbies get more passengers when they want them. A Hailo hail is accepted around the world every four seconds from Hailo’s global network of tens of thousands of drivers and hundreds of thousands of passengers. Launched in November 2011, Hailo is available in London, New York, Dublin, Cork, Galway, Limerick, Toronto, Chicago, Boston, Madrid, Barcelona, Washington D.C, Osaka and Montreal. Hailo has carried more than 8.5 million passengers and grown to annualized sales of more than $100M. Founded by three taxi drivers and three internet entrepreneurs, Hailo has raised over $50M from the best investors anywhere, including Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures and Sir Richard Branson.
Hailo is available as a free download from the App Store and Google Play. Simply search on "Hailo".