I WILL BE RESPONSIBLE ON THE ROAD
"I pledge to always use a designated driver or take a cab, bus or train. Because I hold the key to responsibility!"
Our commitment to responsible beer marketing and consumption is rooted in these core beliefs:
We believe that with great beer comes great responsibility.
We recognize that our beers are enjoyed responsibly by millions of adults every day.
We engage consumers and stakeholders, and work collectively with them to promote
responsible enjoyment of our products.
We care about the harmful effects of irresponsible beer consumption.
We respect that beer consumption is for legal-age adults and is a matter of individual
judgment and accountability.
We ensure that our marketing practices comply with laws, regulations and voluntary
advertising and marketing codes.
We value responsibility in our business culture, and our employees demonstrate high
levels of conduct.
2015 Goal: 10 Million Strong
As part of our strategic plan for responsibility, we set a 2015 goal to encourage 10 million people to participate in planning ahead and taking a safe ride home.
In 2013, we provided 1.8 million people with opportunities to take advantage of a safe ride program. That brings our cumulative total to more than 12.1 million people since 2009.
Visit our drunk driving prevention
page to learn about the various efforts in place that helped us achieve this goal.