Pledge to Responsibility Button

Recent News

Great Times

Part of having a great time is enjoying MillerCoors products responsibly, which is why we work hard to continuously grow our alcohol responsibility programs. Our strategy focuses on two main areas: drunk driving prevention and underage access prevention. We are committed to the safety of our consumers and those around them, and we work collaboratively with a variety of stakeholders to meet that charge. 

Our commitment to responsible beer marketing and consumption is rooted in these core beliefs:

  • We believe that with great beer comes great responsibility.
  • We recognize that our beers are enjoyed responsibly by millions of adults every day.
  • We engage consumers and stakeholders, and we work collectively with them to promote
    responsible enjoyment of our products.
  • We care about the harmful effects of irresponsible beer consumption.
  • We respect that beer consumption is for legal-age adults and is a matter of individual
    judgment and accountability.
  • We ensure that our marketing practices comply with laws, regulations, and voluntary
    advertising and marketing codes.
  • We value responsibility in our business culture, and our employees demonstrate high
    levels of conduct.

Priority Goal 2020 Map

Our commitment to responsibility comes to life through programs we activate in communities all over the country. On the map below, the green dots represent markets where we’ve activated at least one responsibility program, and the red dots represent markets we seek to activate programs in soon. Get more information on the programs we’ve already activated by clicking the green dots. Our goal is to turn all the red dots green by 2020.

View a larger version of this MillerCoors Map created with eSpatial mapping software.

From 10 to 20 Million People Strong 

In 2014, we provided 1.4 million people with opportunities to take advantage of a safe ride program. That brings our cumulative total to more than 13.7 million people since 2009, and it means we exceeded our goal to be 10 million people strong against drunk driving by 2015.

As part of our strategic plan for responsibility, we set a 2020 goal to encourage 20 million people to participate in planning ahead and taking a safe ride home. 

Visit our drunk driving prevention page to learn about the various efforts in place that helped us achieve this goal.

National and State-Specific Alcohol Statistics

Gain an understanding of the progress that has been made to reduce drunk driving and underage drinking at the national and state levels. Click on the state of your choice and then download the associated stats via PDF file.
For national statistics, click here.

National and State-Specific Alcholol Statistics

Miller Lite Encourages Falcons Fans to Let MARTA Be Their
Designated Driver

In 2014, Miller Lite brought its flagship Free Rides program to Falcons fans in Atlanta. Teaming up with the Metropolitan Atlanta Rapid Transit Authority (MARTA) and United Distributors, the Original Lite Beer provided safe and free rides to and from the Georgia Dome to 15,000 Falcons fans. 

"We worked closely with the Falcons organization, MARTA and the governor's office. Thousands of fans responded by letting MARTA be their designated driver," said Brian Sykes, MillerCoors field marketing manager, Southeast region. "Experiencing such great ridership shows how important alcohol responsibility is to the community."

“MARTA is a safe, easy and convenient way for our fans to get to and from home games, especially this season as we adjust to the new traffic and parking landscape surrounding the Dome,” said Atlanta Falcons President & CEO Rich McKay. “We’re excited to join Miller Lite and the Free Rides program
in making safety a priority and reminding Falcons fans to take advantage of the
valuable service MARTA provides.”