Part of having a great time is enjoying MillerCoors products responsibly, which is why we work hard to continuously grow our alcohol responsibility programs. Our strategy focuses on two main areas: drunk driving prevention and underage access prevention. We are committed to the safety of our consumers and those around them, and we work collaboratively with a variety of stakeholders to meet that charge.
Our commitment to responsible beer marketing and consumption is rooted in these core beliefs:
We believe that with great beer comes great responsibility.
We recognize that our beers are enjoyed responsibly by millions of adults every day.
We engage consumers and stakeholders, and we work collectively with them to promote
responsible enjoyment of our products.
We care about the harmful effects of irresponsible beer consumption.
We respect that beer consumption is for legal-age adults and is a matter of individual
judgment and accountability.
We ensure that our marketing practices comply with laws, regulations, and voluntary
advertising and marketing codes.
We value responsibility in our business culture, and our employees demonstrate high
levels of conduct.
Priority Goal 2020 Map
Our commitment to responsibility comes to life through programs we activate in communities all over the country. On the map below, the green dots represent markets where we’ve activated at least one responsibility program, and the red dots represent markets we seek to activate programs in soon. Get more information on the programs we’ve already activated by clicking the green dots. Our goal is to turn all the red dots green by 2020.
View a larger version of this MillerCoors Map created with eSpatial mapping software.