Performance

At MillerCoors, our long-term goal is to lead the U.S. beer industry in sustainability. We track our annual progress toward that goal through our Sustainability Assessment Matrix and our 2015 goals.

Our Vision: Create America’s Best Beer Company

Our vision is to create America’s best beer company by:

• Elevating our brands
• Earning customer preference
• Fueling growth
• Engaging people
• Embracing sustainability

Embrace Sustainability

Embracing responsibility is a critical strategic objective. At MillerCoors, we strive to:

• Promote and protect the responsible enjoyment and marketing of beer
• Embed environmental stewardship in the way we operate
• Increase the commercial impact of community and multicultural partnerships

Our Goal: Lead the U.S. Beer Industry in Sustainability

We define sustainability as managing our environmental, social and economic opportunities and risks in a strategic way to protect our enterprise and maximize business value. To lead the beer industry in sustainability, we:

1. Evaluate our challenges and opportunities related to sustainability
2. Establish sustainable development goals and regularly measure our performance
3. Report on our progress to our parent companies and to our stakeholders

Our 2011 Awards: Achieve Recognition for Our Successes

We were recognized in 2011 for our successes. Accolades include:

• 2011 Beverage Packager of the Year, presented by Food & Beverage Packaging
• Gold Medal recipient of the 2011 Virginia Governor’s Environmental Excellence Award at our Shenandoah Brewery
• 2011 Green Shipper Award, presented by the Colorado Motor Carriers Association and the Regional Air Quality Council
• Travel Green destination for the Miller Brewery Tour, certified by the Wisconsin Department of Tourism
• Rocky Mountain Minority Supplier Development Council’s 2011 Advocate of the Year awarded to Bill Dempsey, director of strategic sourcing
• Inducted into the U.S. Hispanic Chamber of Commerce’s Million Dollar Club for the second consecutive year
• Awards for our beers:
  • Blue Moon Vintage Blonde Ale, Bronze Medal for fruit wheat beer at the Great American Beer Festival
  • Colorado Native, Silver Medal for American-style amber lager at the Great American Beer Festival
  • Move Back, Gold Medal for Dortmunder or German-style Oktoberfest at the Great American Beer Festival
  • Pre-Pro Bock, Silver Medal for bock at the Great American Beer Festival
  • Schwarzbier, Bronze Medal for American-style dark lager at the Great American Beer Festival
  • Wild Pitch Weizenbock, Silver Medal for south German-style hefeweizen at the Great American Beer Festival